YDETAG was the third incarnation of Softserve, staged on 7 September 2001. It took its name from main sponsor Young Designers’ Emporium (YDE) a clothing retailer marketing only the work of young independent designers. Specifically designed to foster collaborative productions, the event saw participants investigating issues of branding and advertising. YDETAG once again drew capacity crowds and raised a significant sum of money for the SANG’s acquisition fund.
This was curated by Andrew Putter along with James Webb, who at this stage, was not yet a member of Public Eye.
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